Business & Psychology For Photographers

Business & Psychology Resources

Working as a professional photographer can be very demanding, especially if you are self-employed. In addition to all the photographic skills required, you also need to run a business and keep yourself motivated. The articles here bring aspects of business & psychology together to help equip you with tools to assist you to overcome some of the difficulties that can crop up. 

Mark Rossetto

Mark Rossetto Podcast Episode 13

Motivation, Marketing and Mindset – with Mark Rossetto Mark Rossetto In this riveting 13th episode of the Focused Professional podcast, our host Joe Lenton interviews professional photography coach, Mark Rossetto. Get ready for a deep dive into marketing, the role of discipline, motivation and supportive community for building a successful photography business. Mark and Joe

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Gary Hughes - headshot

Gary Hughes Podcast Episode 11

Building a Flourishing Photography Business – with Gary Hughes Gary Hughes We begin season 2 of The Focused Professional Podcast with another world class international photographer and educator, Gary Hughes. He is particularly known and in demand for his headshot photography. Gary recently put himself through the adrenaline-inducing ordeal of having his work scrutinised by

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Values words crossing each other - illustration for why values matter

Why Values Matter For Doing Business

Why Values Matter Some businesses spend a lot of time putting together a mission statement including their overall vision and their company values. This might seem like overkill for a small business. However, in this article I hope to persuade you of why values matter for any type of business and why you might like to

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Trophy on plinth with fraud watermark as illustration of imposter syndrome

How to Cope with Imposter Syndrome

Imposter Syndrome What is it? An illness? Imposter syndrome might sound like a medical term, but it isn’t really an illness. It is more a pattern of thoughts and behaviours related to beliefs about yourself. As we shall see, these are often irrational, flying in the face of the evidence. Highly successful individuals can end

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Laptop crashing with blue screen - operator feeling demotivated. How to stay motivated ?

How To Stay Motivated

Remaining Motivated Isn’t Easy Motivation is something which all of us can struggle with at times. Very few people find it easy to remain motivated regardless of whatever life throws at them. Negative emotions can sap our strength and we can be tempted to give up or at least stop putting in serious effort. Without

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Focused Professional Logo Stamp cream on green

Motivation & Goals – Podcast Episode 3

Why do goals matter? How can we choose our goals and make sure that we reach them? This episode of the podcast looks at how we can set goals that tie in with our motivators and needs. Then we look at how we can achieve those goals more easily and keep on track towards things

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Reaching Our Goals - Goal hierarchy illustration - how small steps can lead to concrete bigger goals

Reaching Our Goals As Photography Professionals

Reaching Our Goals How can we give ourselves a better chance of reaching our goals as professional photographers?  First of all, we need to pick our goals and clarify what we want to achieve. Then we break those goals down into smaller steps that can begin to form a plan of action. Once we have

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Focused Professional Logo Stamp cream on green

Personality & Business – Podcast Episode 2

Have you ever found yourself discussing or reading about business methods and thinking “but that just isn’t me”? We can all make the mistake of thinking that whatever works for us will work for everyone. But, for one thing, our personalities differ and what might feel natural for one person can be a nightmare for

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The Key to being a Happier Photographer – Podcast Episode 1

What is the key to being a happier photographer? If we want to enjoy our work as photographers and be happy running our businesses then we need to understand our motivators. When our key motivators are not being catered for we can feel frustrated and unhappy. Spending some time working out what motivates us can

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Why Is Psychology Useful for Photographers?

There are many benefits to understanding some psychology for photographers. If we know why some things cause a problem for us then we can look for more effective ways to work. Our motivation, ability to reach goals, battling imposter syndrome and more can all be assisted through psychology. This can have positive knock-on effects for our businesses. We don’t need to get complicated and academic as many of the principles are easy to understand and anyone can start to implement them.

Linking business & psychology helps us understand ourselves and our potential customers more clearly. This can help us to maintain our mental health more effectively as well as communicate more powerfully with our target audience. Understanding how the mind works can help us to project a clearer message in our marketing and advertising. The Focused Professional approach is to find ethical, practical ways of improving our photography businesses that help both our customers and ourselves to enjoy the journey.

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