Category: Photography Business

Mark Rossetto
Photography Business

Mark Rossetto Podcast Episode 13

Motivation, Marketing and Mindset – with Mark Rossetto Mark Rossetto In this riveting 13th episode of the Focused Professional podcast, our host Joe Lenton interviews professional photography coach, Mark Rossetto. Get ready for a deep dive into marketing, the role of discipline, motivation and supportive community for building a successful photography business. Mark and Joe

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Gary Hughes - headshot
Photography Business

Gary Hughes Podcast Episode 11

Building a Flourishing Photography Business – with Gary Hughes Gary Hughes We begin season 2 of The Focused Professional Podcast with another world class international photographer and educator, Gary Hughes. He is particularly known and in demand for his headshot photography. Gary recently put himself through the adrenaline-inducing ordeal of having his work scrutinised by

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Values words crossing each other - illustration for why values matter
Photography Business

Why Values Matter For Doing Business

Why Values Matter Some businesses spend a lot of time putting together a mission statement including their overall vision and their company values. This might seem like overkill for a small business. However, in this article I hope to persuade you of why values matter for any type of business and why you might like to

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Trophy on plinth with fraud watermark as illustration of imposter syndrome
Photography Business

How to Cope with Imposter Syndrome

Imposter Syndrome What is it? An illness? Imposter syndrome might sound like a medical term, but it isn’t really an illness. It is more a pattern of thoughts and behaviours related to beliefs about yourself. As we shall see, these are often irrational, flying in the face of the evidence. Highly successful individuals can end

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Laptop crashing with blue screen - operator feeling demotivated. How to stay motivated ?
Photography Business

How To Stay Motivated

Remaining Motivated Isn’t Easy Motivation is something which all of us can struggle with at times. Very few people find it easy to remain motivated regardless of whatever life throws at them. Negative emotions can sap our strength and we can be tempted to give up or at least stop putting in serious effort. Without

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Reaching Our Goals - Goal hierarchy illustration - how small steps can lead to concrete bigger goals
Photography Business

Reaching Our Goals As Photography Professionals

Reaching Our Goals How can we give ourselves a better chance of reaching our goals as professional photographers?  First of all, we need to pick our goals and clarify what we want to achieve. Then we break those goals down into smaller steps that can begin to form a plan of action. Once we have

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